Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet str...(展开全部)

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skillful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and H...(展开全部)

保罗•罗杰斯（Paul Rodgers），英国诺桑比亚大学（University of Northumbria）设计学院的教授。 亚历克斯•米尔顿（Alex Milton），英国赫瑞瓦特大学（Heriot-Watt University）纺织与设计学院研究总监。

保罗•罗杰斯（Paul Rodgers），英国诺桑比亚大学（University of Northumbria）设计学院的教授。 亚历克斯•米尔顿（Alex Milton），英国赫瑞瓦特大学（Heriot-Watt University）纺织与设计学院研究总监。

Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes?Tragic Design exami...(展开全部)

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top exec...(展开全部)

n this, the first product design book devoted purely to styling, Peter Dabbs helps students and professionals to understand how to style their own consumer-focused products. Providing a clear and simple breakdown of the stages in the styling process, Product Design Styling is packed with: • Annotated illustrations • Photographs of industry examples • Modified images showing pro...(展开全部)

n this, the first product design book devoted purely to styling, Peter Dabbs helps students and professionals to understand how to style their own consumer-focused products. Providing a clear and simple breakdown of the stages in the styling process, Product Design Styling is packed with: • Annotated illustrations • Photographs of industry examples • Modified images showing pro...(展开全部)

Synopsis This handbook provides an essential guide to the world of industrial design. Within its pages, it explores what constitutes successful design, how it works and how product design creates a market for itself. It also delves into the multifarious role of product designers, as new technology and materials present new possibilities for both form and function. "What is Prod...(展开全部)